While it’s obvious that trees, wreaths, baubles, etc. Since it’s the festive season, let’s use a Christmas example to show what we mean. Google Trends can inform you of seasonal peaks within your industry by showing if the popularity of the search term is cyclical. In this article, we demonstrate five ways you can use Google Trends to inform the way you run your business, so you can begin to utilise valuable, up-to-the-minute market data and attune to what your target audience is looking for. It can even provide insight into where in the world has the most or least interest in a particular product or service, how a particular region uses Google, and much more. It can help you to check out the competition, research the viability of introducing a new product to your business, or give you an indication of the potential demand for launching an entirely new business venture.
Using data from Google Trends can help you to gain an overview of trends within your industry. Google trends collects its data from the Google search engine and shows how frequently a particular search term, phrase, company, person, group or topic is searched for across the world. How can you access this data? Through the Google Trends tool. This data becomes even more useful when you apply it to your business decisions. This data can be incredibly informative, providing an insight into the most common questions that the population want answers to. So it’s fair to say that a lot of data is sent through Google. This equates to 3.5 billion searches per day and 1.2 trillion searches per year worldwide ( Internet Live Stats ). As the most popular search engine in the majority of countries worldwide, Google on average receives over 40,000 search queries per second.
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